![]() The advertisement is a satire of The Little Dutch Boy in three different scenarios. Even though it was originally a white lead paint that we now know is extremely harmful to humans, the icon was kept when lead was removed from the paint formula and did not seem to leave a negative association with their products. For over 100 years the company has continued to use the Dutch Boy advertising icon. ![]() Dutch paint should be durable, high quality, superior and have integrity based on the reference to the Little Dutch Boy. best” is used as the paint logo to link them to the heroic and superhuman strength of the Little Dutch Boy who saved the Netherlands. The enthusiastic expression and use of bright blue in his hat, eyes and overalls and bright yellow in the unnatural hue of his hair may represent the sharp paint hues of the company and rich heritage. The artist, Lawrence Earle, created the painting and modeled him after an Irish American boy living in New Jersey. One reason they may have selected him is because their paint is created through a high end expensive Dutch process and they wanted to link their product to who everyone assumes is a national Dutch hero. The company selected the Little Dutch Boy to present their company in 1907. The above poster advertisement for Dutch Boy Paints uses the Little Dutch Boy trope as their trademark icon. It I had been a visitor to Madurodam in the Netherlands and seen the statue of the Little Dutch Boy I would have believed that he saved the city, and they were paying homage to him through the statue. Presidents, men, and women who have impacted our world today through change like Martin Luther King, Jr, and in situations of tragedy that we don’t want to forget and honor lives lost like the 9/11 memorial in New York City. When we think about why statues are erected, it is to honor someone who has done something that resulted in a monumental and positive impact on society. I was surprised to learn that this statue had no historical meaning and came from an American tale. I have always assumed that the Little Dutch Boy was a hero in Holland and had truly saved the town from a disastrous flood from a break in the dike. This statue in Harlingen in the Netherlands is one of my first examples. The story is actually American and has no Dutch origins, but his character is synonymous with courage, strength, and the hero who rescues or saves the day. He was rescued by the townspeople and carried home and regarded as a hero. It was nighttime and he called for help, but no one came so he stayed all night with his finger plugging the dike until a priest came by the next morning and heard his cries for help. It is a story of a little Dutch boy who saves Holland from a flood by putting his finger in a small hole in the dike to stop it from flooding the town. The original story of the Little Dutch Boy was created by the author Mary Mapes Dodge in 1865 in her book titled Hans Brinker or the Silver Skates: A Story of Life in Holland. The Little Dutch Boy image is an example of a trope, a figurative use of a word, expression, or image, that has been used over time and become part of American pop culture.
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